We believe each and every moment - even the mundane… especially the mundane is beautiful in its own way. If you woke up today and took a breath in - congratulations, you just won the lottery! We believe in celebrating life: challenge, struggle, pain- it’s all part of the work we’re so privileged to do in this lifetime, and it’s what makes each of our stories so great.

So the term Ruby Riot Creatives perfectly encompasses our commitment to living a life filled with stories worth telling - and partnering with people and businesses that have faced adversity and chose to rise up, too. I loved recognizing this piece of myself - the rebel, the innovator, the artist - is the part that breeds innovation, strategy, and an endless well of optimism and positivity in my life- and that we all three had that same energy to bring to our lives and work through the various obstacles we’ve faced individually. Though we’re based out of conservative Charleston, South Carolina, I’m from Austin, Texas originally where our city motto is “Keep Austin Weird” and is all about letting your freak flag fly. I loved recognizing we all had that part of our journey. Did you guys have that awkward punk/antiestablishment question-authority teenage phase, complete with safety pins, weird piercings, terrible band t-shirts, and horribly plucked eyebrows?” And both Annabs, June and I all realized we’d gone through that phase in our lives.

We were all brainstorming together around words we liked - we loved Ruby, we loved the term Creatives… we were using things like Ruby Rhino Creatives, and then we came across the word “Riot” - and I asked, “Wait. The riot piece was actually my favorite moment in our rebranding brainstorm process. Shelby Ring in the 7th grade (pictured above.) Synonyms:mass, sea, lavish display, splash, extravagance, extravaganza, flourish, show, exhibition: 'the garden was a riot of color' Synonyms:uproar, rampage, furor, tumult, commotion, upheaval, disturbance, street fight, melee, row, scuffle, fracas, fray, affray, brawl, free-for-all MoreĪn impressively large or varied display of something. Something that the ruby- now prominently part of our brand identity-perfectly symbolizes.Ī violent disturbance of the peace by a crowd. Today, we are a team of powerhouse women (and a few incredible friends and besties we love to work and collaborate with on shoots, too.) We have a new name and a new logo we wanted something reflect the outrageous, transformative curve balls life throws at us - and the bold resolve each of us must take to #BossUp in our truths and paths. of creating compelling Sorry-I’m-Not-Sorry, bold statement-piece promotional content for brands and businesses, and we “flew the nest” of our prior branding Nest Productions, and spread our wings and expanded our services and become Ruby Riot Creatives. So getting past her fear of going against the grain, and starting a “riot” of sorts in the wedding world, reminded Shelby that the world truly wants that creative, unique streak that each person brings to the table.īy 2018, we found our work quickly spilling outside the wedding industry. She revamped her website, revamped her company content writing, got clear on who she would love to attract and work with (and be paid!) She took risk (in the form of asking couples if they’d be comfortable and open to adding some songs with some flair, which most said, 'Of course!”), and the result? She was able to scale her video team from just her to a team of four, doubled her referrals and bookings for the next two years. So at the beginning of 2017 she stopped coloring inside the lines and making excuses. Shelby wanted to see a couple’s story unfolding with Hozier singing their love in the background, with some epic EDM beat drops to follow for the groom’s brother doing “the worm”…She wanted to honor her creative personal aesthetic and style and create something that matched the uniqueness of her awesome clients. It’s true- she did it, until she couldn’t do it anymore.īy 2017 Shelby started burning out creating these videos that frankly to her- were super lame! Shelby would argue that the music in a video or film is as important if not more important when it comes to shaping the experience and energy of a film. She created the same thing everyone else was doing: super sentimental, gushy wedding videos set to terrible piano music. When Shelby moved to Charleston, South Carolina from working in the British Virgin Islands as a former charter yacht chef, she opened up shop in 2015 as a wedding videographer here in Charleston and paid her dues, coloring inside the lines like all the other wedding videographers.

It all starts with a crazy idea-ours was to create wedding videos that broke away from the norm.

Riot rings